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Aspiration / 2022–24

Switch. Swipe. Save the Planet.

Film and photography for Aspiration’s 2022 campaign.

AspirationVP Creative, BrandCo-Head of Marketing2022–24TVPrintSocial
A mother holds her baby and an Aspiration card in the Switch. Swipe. Save the Planet. campaign film
Contribution
VP Creative, Brand + Co-Head of Marketing / AspirationLed brand and campaign creative as VP Creative, Brand and Co-Head of Marketing. With a 45-person organization spanning brand, design, content, growth and communications.
Scope
  • Campaign creative
  • Film + photography
  • Broadcast + social

Film and photography

Iconoclast produced the film. Gizelle Hernandez photographed the people; Natalja Kent photographed the card. The campaign ran across broadcast and social.

Aspiration: Take Them BackCampaign film / 2022
Experienced Activist / Future Fighter / Gen Z Optimist / campaign portraits / 2022

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