Catona Climate / 2022–25

Catona Climate

Brand identity, film and field reporting for Catona Climate, made with a core team of four.

Catona ClimateChief Brand Officer2022–25IdentityFilmExperiential

Contribution: Chief Brand Officer / Catona ClimateBuilt the brand and the story it took to market as Chief Brand Officer, with a core team of four. Directed, shot, mixed and color graded field footage, with photography and videography support from Roman Micevic.
Scope: Brand identity
Film + editorial
Field production
Events

Brand identity

The team developed the identity, website, editorial work and events with climate and project partners.

Catona Climate website stating Finance Is a Force of Nature — Finance Is a Force of Nature / Catona Climate website

In the field

Danny directed, shot, mixed and color graded field footage, with photography and videography support from Roman Micevic. The work covered agroforestry, grasslands and project monitoring.

Catona Climate: Lake Victoria watershedField story / Lake Victoria watershed agroforestry

Catona Climate: Patagonia grasslandsField study / soil knowledge and grazing practice

Catona Climate: Monitoring changeLand-cover evidence / GIS system

A field technician uses a clinometer to measure tree height in an agroforestry plot — Tree-height measurement / field photography

A mobile screen maps a drone survey route above project land — Drone survey / field photography

Agroforestry participants share products at a community event — Community market / field photography

Project context

These figures describe Project 4408, which remains under validation. They provide context for the field reporting and are not measures of the marketing work.

Lake Victoria field team installing a monitoring device in a mature tree — Lake Victoria / field monitoring

Lake Victoria market vendor exchanging produce with a customer — Lake Victoria / community market

A field team examines the deep root structure of grassland soil in the Great Plains — Great Plains / soil carbon

A rider travels through a green mountain landscape in Antioquia, Colombia — Antioquia / nature restoration

Catona Climate and Meta partnership set against the Lake Victoria project landscape — Catona Climate and Meta / partnership announcement

Project 4408 / project figures

18,000+Project 4408 farmers enrolled

44.9MProject 4408 trees planted to date

4.3M tCO₂eProject 4408 estimated lifetime removals

22.5%Project 4408 net credit-sale proceeds designated to farmers

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