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Early Digital / 2008–10

Early Digital

Interactive work for The New York Times and PC Magazine, alongside selected App Store films and the first iPad commercial.

AppleArt DirectorTBWA\MAL2008–10DigitalTV
App icons gather into a cloud within a New York Times publisher experience
Contribution
Art Director / TBWA\MALDesign and art direction across App Store, publisher-native experiences and the first iPad launch film. With Apple, MAL designers, developers, publishers and production partners.
Scope
  • App Store
  • Publisher experiences
  • iPad launch
  • Interaction design

Publisher experiences

App icons gathered into a cloud, pages tilted and preferences became interactive.

Six educational iPad apps are demonstrated in sequence inside a portrait publisher unit.
Apple: Six Bright AppsiPad apps / portrait rich-media film / 2010
A Mac and PC publisher placement physically tilts the New York Times page before resolving to product messaging.
Apple × The New York Times: TiltPublisher placement / interaction recording
Mac and PC move through a PC Magazine page as a live chart and page modules respond around them.
Apple × PC Magazine: PreferencesPublisher placement / interaction recording

The first iPad commercial

The 2010 launch film demonstrated browsing and touch. Danny contributed design and art direction as part of the early digital team at Media Arts Lab.

Apple: First iPad commercialTelevision debut / 2010

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