Someday at Christmas / 2015
Someday at Christmas
Stevie Wonder and Andra Day perform “Someday at Christmas” in Apple’s holiday film and full-length music video.
- Contribution
- Associate Creative Director / TBWA\MALContributed creative direction across the holiday film and its full-length companion performance. Within the TBWA\Media Arts Lab and Apple teams, with talent, music and production partners.
- Scope
- Holiday film
- Music video
- Social concept
The full performance
The holiday film opens with VoiceOver in Logic Pro X before Wonder and Day perform together. A full-length performance accompanied the 60-second spot.
Social concept
A Facebook concept connects the holiday film with Apple Music.