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Google Pixel 4 / 2019

A phone made the Google way.

Film, print and outdoor for the Pixel 4 launch, using Google color and Bauhaus-inspired geometry.

GoogleCreative Director (Art)72andSunny2019OLVPrintOOHDOOH
Two white Google Pixel 4 phones arranged across vivid Google colors
Contribution
Creative Director (Art) / 72andSunnyLed creative direction (art) from concept through finished work, including billboards and screens worldwide. With Helena Skonieczny, Gregory A. Shadwick, Google, BUCK, Laura Niubó and the wider teams.
Scope
  • Creative direction
  • Campaign design
  • OOH + digital OOH
  • Film + print

Launch design

Product photography, Google color and geometric compositions were used to demonstrate Night Sight, Portrait Mode and Assistant.

Night Sight / launch artwork
A phone made the Google way / campaign artwork
Pixel 4 / product artwork
Portrait Mode / campaign artwork
Night Sight / vertical execution
Night Sight / campaign artwork

Out of home

The work ran on billboards and screens worldwide, including Times Square. The series received Graphis Platinum in the 2021 Advertising Annual.

Google Pixel 4: Times Square × GodzillaDigital out of home / Times Square / New York City
Pixel 4 / outdoor
Pixel 4 / New York City

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