iPhone 5c / 2014
Every color has a story.
Short films and interactive placements built from iPhone 5c’s phone-and-case color combinations.
- Contribution
- Senior Art Director / TBWA\MALArt directed iSee5c, turning the color and case grid of iPhone 5c into a running series of motion stories. With Apple, Media Arts Lab designers, animators, developers, music, media and publisher partners.
- Scope
- Short films
- Animation
- Sponsored posts
- Publisher experiences
iSee5c
The case’s circular openings became the setting for short films: a skating rink, a catwalk, a carnival and a game. Each resolved into a phone-and-case combination.
Tumblr and publisher placements
The films ran on a custom Tumblr, in sponsored posts and on publisher homepages. iSee5c was Apple’s first hardware campaign built for social.