iPad Pro / 2016
iPad Pro / Social films
The camera pulls back to reveal iPad Pro and Apple Pencil in three square films made for Instagram.
- Contribution
- Associate Creative Director / TBWA\MALContributed creative direction to a three-film social series built around iPad Pro and Apple Pencil. With Apple and the wider creative, design, production, post and media teams.
- Scope
- Social creative
- Three films
- Apple Pencil
Thai Dish, Office Doodles, Bird Attack
A meal becomes a travel journal, an office portrait an underwater drawing, and a photobomb an annotated joke. Each film ends with the same pullback to iPad Pro.