hello@meanwhile.is

App Store / 2013

Apps in Motion

App demonstrations cut to words, gestures and music across iPad, iPad mini and iPhone 5.

AppleArt DirectorTBWA\MAL2013TVOLV
Two iPads demonstrate different apps in the fast-cut word-and-interface style of the Apple film Together
Contribution
Art Director / TBWA\MALCredited Art Director on Alive and Together, helping establish a word-and-app film system that extended across iPad, iPad mini and iPhone 5. With Apple, MAL creatives, editors and production partners.
Scope
  • Art direction
  • iPad + iPad mini
  • App demonstrations

iPad and iPad mini

Alive and Together paired words with app demonstrations. Danny is credited as Art Director on both. Hollywood, included here as related work, aired during the Academy Awards.

A fast succession of app interfaces turns words about life, learning, making and play into product demonstrations.
Apple iPad: AliveApps in action / 30-second film / 2013
Movie-making, viewing and entertainment apps answer a succession of Hollywood-themed words on iPad.
Apple iPad: HollywoodAcademy Awards airing / 30-second film / 2013

iPhone 5

Brilliant and Discover used the same editing approach on iPhone. They are included as related archive work; Danny’s published credits are for Alive and Together.

Words including sweet, rise and brilliant cue a sequence of iPhone apps and related real-world actions, ending with a violet lamp controlled from the phone.
Apple iPhone 5: BrilliantBrilliant / iPhone 5 / 30-second film / 2013
Words including rock, sharp and discover cue iPhone app demonstrations, from music and photography to an astronomy view of Saturn.
Apple iPhone 5: DiscoverDiscover / iPhone 5 / 30-second film / 2013

If your brand has a lot to explain, let’s talk.

hello@meanwhile.is