Watch / 2016–17
The Gift of Go
Seven holiday films for Apple Watch Series 2, each cutting from an unboxing to a different activity.
- Contribution
- Creative Director / TBWA\MALCreative direction on The Gift of Go, a holiday film built around the life that starts once the box is open. With Gregory A. Shadwick, Apple, Media Arts Lab and production partners.
- Scope
- Holiday campaign
- Film + motion
- Social + YouTube
Apple Watch Series 2
Each film starts with the same first-person unboxing, then cuts to dancing, playing, running, riding, surfing, swimming or going out.
Apple Watch Series 3
The Gift of Go returned for Apple Watch Series 3 in 2017.