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iPod touch / 2008–10

Next Level Fun

Film, interactive publisher placements and outdoor for the iPod touch campaign.

AppleArt DirectorTBWA\MAL2008–10TVOOHDigital
Hands play games alone and together across several iPod touch devices
Contribution
Art Director / TBWA\MALArt Director on “Next Level Fun,” with design and art direction across its film, public-space and publisher-native system. With Apple, MAL creatives, designers, developers, publishers and production partners.
Scope
  • Product campaign
  • Broadcast film
  • Publisher experiences
  • Out of home

On Pitchfork, MTV and ESPN

Recordings of the original pages show the interactions developed for each publisher.

Apple: Bounce × PitchforkPublisher experience / Pitchfork / 2009
Apple: Share the Fun × MTVPublisher experience / MTV / 2009
Apple: iPod touch × ESPNPublisher experience / ESPN / 2009
Apple: iPod touch × MTV takeoverPublisher takeover / MTV / 2009

Out of home

More games. More fun. / vertical installation
Alexanderplatz passage / Berlin / 2009
Next Level Fun / transit shelter
Next Level Fun / wallscape

If your brand has a lot to explain, let’s talk.

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