iPad / 2010
iPad / Outdoor campaign
Art direction for the 2010 iPad outdoor refresh, photographed in use and installed across billboards and transit.
- Contribution
- Art Director / TBWA\MALArt directed a second-wave iPad OOH refresh built around the posture of use. With Apple, Media Arts Lab, photographers, production and outdoor partners.
- Scope
- Out of home
- Art direction
- Product photography
- International placements
Installed work
The second-wave campaign pictured iPad in people’s hands and laps, with the screen in use. These photographs document rooftop, vertical and wallscape installations.