Marriott Bonvoy / 2020–22

Where Can We Take You?

The global campaign and Bonvoy Path, with “Where Can We Take You?” used in Marriott Bonvoy’s product search.

MarriottCreative Director72andSunny2020–22TVOLVDigital

Contribution: Creative Director / 72andSunnyCreative direction for Marriott Bonvoy: “Where Can We Take You?” across campaign and product search, connected by the Bonvoy Path. With Gregory A. Shadwick, Marriott teams and Alex Cannon, who executed the Path.
Scope: Global campaign
Bonvoy Path
Product search
Print + outdoor + social

In the product

“Where Can We Take You?” also became the search prompt. The Bonvoy Path appeared across the product, airport signage and membership materials.

Marriott Bonvoy app with Where can we take you search over a resort photograph — Where Can We Take You? / Marriott Bonvoy product search

Marriott Bonvoy airport display with a surfer and the orange Path spanning four panels — Bonvoy Path / airport placement

Marriott Bonvoy billboard pairing sunlit arches with the orange Path — Outdoor / destination photography

Black Marriott Bonvoy luggage tags with an embossed Path and orange and red straps — Bonvoy Path / member experience

White and black Marriott Bonvoy co-branded cards carrying the Path — Bonvoy Path / member cards

The campaign

Film, print, outdoor and social featured destinations and travelers across Marriott Bonvoy.

Three Marriott Bonvoy magazine layouts showing travel, events and dining — Where Can We Take You? / print

Marriott Bonvoy magazine advertisement featuring travelers riding camels in the desert — Where Can We Take You? / print

Marriott Bonvoy outdoor poster showing travelers beside a mountain lake — Where Can We Take You? / outdoor

Marriott Bonvoy outdoor billboard with a family and Here, to muddy misadventures copy — Where Can We Take You? / outdoor

Three Marriott Bonvoy social feed mockups featuring autumn, a campfire and travelers — Where Can We Take You? / social

Where Can We Take You? / social stories

Joy Is Near

The 2020 campaign focused on nearby travel.

Marriott Bonvoy: Joy Is NearNearby travel / campaign extension / 2020

Joy Is Near character artwork showing a family with an orange suitcase and a lineup of suitcase views — Joy Is Near / character + suitcase studies

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