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Google Fitbit Air / 2025–26

Introducing Google Fitbit Air

Launch films for Google’s screenless tracker, including the Stephen Curry collaboration.

GoogleLead creativeGoogle Fitbit Air2025–26OLVDigital
Stephen Curry holds a basketball while wearing Google Fitbit Air
Contribution
Lead creative / Google Fitbit AirWorked inside Google with Gregory A. Shadwick as the lead creative team on Fitbit Air, shaping the product story across film and design. With Google PMM, marketing leadership, R/GA and production partners.
Scope
  • Launch films
  • Product sizzle
  • Campaign creative
  • Stephen Curry collaboration

Launch films

The product sizzle introduces Fitbit Air. Short campaign films follow it through meditation, sleep and a camping trip.

Meet Google Fitbit AirProduct sizzle / Made by Google
Meditation: Technology out of the momentCampaign film / 30 seconds
Sleep: Tracking without interruptionCampaign film / 15 seconds
Camping: Health beyond the gridCampaign film / 15 seconds

With Stephen Curry

Behind the Band follows Curry’s involvement in product development. The on-set film documents the campaign shoot.

Behind the Band: Stephen Curry × Fitbit AirProduct-development story / portfolio edit
On Set with Stephen CurryBehind the scenes / campaign shoot

If your brand has a lot to explain, let’s talk.

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