https://meanwhile.is/work/apple-designed-by-apple https://meanwhile.is/media/apple-intention-burst-1920.webp Intention Originated Intention with writer Zane Miller; briefed BUCK and art-directed the animation from style frames through finish. Later supported selected print as an art-direction partner, stewarding craft and reproduction. https://media.meanwhile.is/projects/apple-designed-by-apple/video/apple-intention-b720493c0ed4.mp4 https://meanwhile.is/work/google-fitbit-edge https://meanwhile.is/media/google-fitbit-edge-sizzle-poster-1280.webp Google Fitbit Edge: Product Sizzle Creative direction on the sizzle, with Gregory Shadwick at Google. https://media.meanwhile.is/projects/google-fitbit-edge/video/google-fitbit-edge-sizzle-1280-a3df903ca5c0.mp4 https://meanwhile.is/work/google-health https://meanwhile.is/media/google-health-coach-title-poster-1280.webp Meet Google Health Coach Worked inside Google with Gregory A. Shadwick as the lead creative team on Google Health, shaping everything from the film to Studio You. With Google PMM, marketing leadership, R/GA and production partners. https://media.meanwhile.is/projects/google-health/video/google-health-coach-1280-3b5ae210c3ab.mp4 https://meanwhile.is/work/google-fitbit-air https://meanwhile.is/media/google-health-curry-film-poster-1280.webp Google Fitbit Air × Stephen Curry Worked inside Google with Gregory A. Shadwick as the lead creative team on Fitbit Air, shaping the product story across film and design. With Google PMM, marketing leadership, R/GA and production partners. https://media.meanwhile.is/projects/google-fitbit-air/video/google-fitbit-air-stephen-curry-30-1280-e6f1a1884ac7.mp4 https://meanwhile.is/work/apple-close-your-rings https://meanwhile.is/media/vimeo-apple-close-your-rings-poster-1920.webp Apple Watch: Close Your Rings Co-originated the creative execution of “Close Your Rings,” turning the Activity rings on Apple Watch into human motion. With Gregory A. Shadwick at TBWA\MAL, alongside Marcela Aguilar, Apple and production partners. https://media.meanwhile.is/projects/apple-close-your-rings/video/apple-watch-close-your-rings-dance-run-rock-1280-8cbd890c821a.mp4 https://meanwhile.is/work/apple-history-of-sound https://meanwhile.is/media/vimeo-history-of-sound-poster.webp Apple Music: History of Sound Associate creative direction on the Apple Music launch film and its visual chronology. With creative director Zach Watkins, writer Gregory A. Shadwick, director John Hillcoat and production partners. https://media.meanwhile.is/projects/apple-history-of-sound/video/apple-music-history-of-sound-1280-c8676cf34bfd.mp4 https://meanwhile.is/work/vital-proteins https://meanwhile.is/media/vital-emv-60-poster-1920.webp Vital Proteins: Every Moment Is Vital Creative direction across film, product launch, city media and community work. Within 72andSunny, alongside campaign creators Alexandra Perpich and Michele Jaret, Gregory A. Shadwick and the wider team. https://media.meanwhile.is/projects/vital-proteins/video/vital-emv-60-720-78c418ff2888.mp4 https://meanwhile.is/work/uber https://meanwhile.is/media/uber-doors-are-always-opening-story-1920.webp Uber: Doors Are Always Opening People step through open Uber doors into work, discovery, family and other possibilities in the campaign’s 60-second anthem. https://media.meanwhile.is/projects/uber/video/uber-doors-are-always-opening-1280-f5005ee4b9ed.mp4 https://meanwhile.is/work/marriott-bonvoy https://meanwhile.is/media/marriott-bonvoy-where-can-we-take-you-1280.webp Marriott Bonvoy: Where Can We Take You? Creative direction for Marriott Bonvoy: “Where Can We Take You?” across campaign and product search, connected by the Bonvoy Path. With Gregory A. Shadwick, Marriott teams and Alex Cannon, who executed the Path. https://media.meanwhile.is/projects/marriott-bonvoy/video/marriott-bonvoy-where-can-we-take-you-1280-a8e43f73f6ef.mp4 https://meanwhile.is/work/apple-accessibility https://meanwhile.is/media/apple-dillans-voice-key-image-1920.webp Apple: Dillan’s Voice Art directed Dillan’s Voice in collaboration with Mike De Tullio, shaping the film around Dillan Barmache’s writing and daily life. With Chuck Monn, Gregory A. Shadwick, Dillan, Apple, Tool and the wider production team. https://media.meanwhile.is/projects/apple-accessibility/video/apple-dillans-voice-120-960-1e29e89a2d6c.mp4 https://meanwhile.is/work/apple-someday-at-christmas https://meanwhile.is/media/apple-someday-andra-1920.webp Apple: Someday at Christmas Contributed creative direction across the holiday film and its full-length companion performance. Within the TBWA\Media Arts Lab and Apple teams, with talent, music and production partners. https://media.meanwhile.is/projects/apple-someday-at-christmas/video/apple-someday-ee66133148b3.mp4 https://meanwhile.is/work/apple-iphone-5c https://meanwhile.is/media/apple-iphone-5c-skate-date-poster-960.webp iSee5c: Skate Date Art directed iSee5c, turning the color and case grid of iPhone 5c into a running series of motion stories. With Apple, Media Arts Lab designers, animators, developers, music, media and publisher partners. https://media.meanwhile.is/projects/iphone-5c/video/apple-iphone-5c-skate-date-960-536e874fe5dc.mp4 https://meanwhile.is/work/apple-ipod-touch https://meanwhile.is/media/apple-ipod-touch-next-level-fun-poster-800.webp Apple: Next Level Fun Art Director on “Next Level Fun,” with design and art direction across its film, public-space and publisher-native system. With Apple, MAL creatives, designers, developers, publishers and production partners. https://media.meanwhile.is/projects/apple-ipod-touch/video/apple-ipod-touch-next-level-fun-800-63bcea5a6259.mp4 https://meanwhile.is/work/dolby-contenders https://meanwhile.is/media/dolby-contenders-soho-1280.webp Dolby: The Contenders at Soho Creative direction for The Contenders, turning cinema technology from Dolby into something people could walk into. With Dolby, 72andSunny, film partners and experiential production teams. https://media.meanwhile.is/projects/dolby-contenders/video/dolby-contenders-soho-1280-916dd3d1f19a.mp4 https://meanwhile.is/work/apple-ipad-pro https://meanwhile.is/media/apple-ipad-pro-thai-dish-poster-1080.webp Apple iPad Pro: Thai Dish Contributed creative direction to a three-film social series built around iPad Pro and Apple Pencil. With Apple and the wider creative, design, production, post and media teams. https://media.meanwhile.is/projects/apple-ipad-pro/video/apple-ipad-pro-thai-dish-1080-ce0664ed6832.mp4 https://meanwhile.is/work/apple-apps-in-motion https://meanwhile.is/media/apple-ipad-together-poster-1280.webp Apple iPad: Together Two iPads move through app demonstrations organized by a rapid sequence of words and related actions. https://media.meanwhile.is/projects/apple-ipad-ooh/video/apple-ipad-together-1280-7feada81b30c.mp4 https://meanwhile.is/work/apple-early-digital https://meanwhile.is/media/apple-app-cloud-1200.webp Apple: App Cloud Design and art direction across App Store, publisher-native experiences and the first iPad launch film. With Apple, MAL designers, developers, publishers and production partners. https://media.meanwhile.is/projects/apple-early-digital/video/apple-app-cloud-deeccd86778e.mp4 https://meanwhile.is/work/aspiration https://meanwhile.is/media/aspiration-switch-swipe-save-the-planet-poster-1920.webp Aspiration: Switch. Swipe. Save the Planet. Led brand and campaign creative as VP Creative, Brand and Co-Head of Marketing. With a 45-person organization spanning brand, design, content, growth and communications. https://media.meanwhile.is/projects/aspiration/video/aspiration-switch-swipe-save-the-planet-1920-91ba1dc83d95.mp4